GB cyclists front #OneInAMillion campaign to improve women’s biking by 1 million by 2020

GB cyclists front #OneInAMillion campaign to improve women’s biking by 1 million by 2020

Laura Kenny, Lizzie Deignan, Sir Chris Hoy, Elinor Barker and Joanna Rowsell Shand are only some of the world and Olympic cycling champions to participate a bunch of ‘real females’ in supporting a campaign that is long-standing aims to narrow the vast sex biking space and obtain one million more ladies on bikes by 2020.

Our latest research demonstrates that two thirds of regular cyclist in Britain are males (69%), when compared with countries like Denmark where male cyclists account fully for 47% and feminine cyclists 53%.

Additionally there is a vast disparity in self- confidence levels amongst gents and ladies, with increased than six in ten females (64%) saying they don’t feel confident riding their bicycle regarding the roadways (26% greater than guys) and an equivalent number claiming that infrastructure (63%) and motorist behavior (66%) will not make them feel safe (17% and 13% more than males, respectively). Continue reading “GB cyclists front #OneInAMillion campaign to improve women’s biking by 1 million by 2020”